Engaging the Workforce
In the dynamic world of construction, a project’s success hinges on workforce engagement from both the office and the field.
Your employees’ emotional commitment to your organization and its goals is crucial in our industry. It affects the quality, safety, timelines, and bottom line of your projects and your company. There is a direct correlation between low employee turnover and strong Gross Profit. There is also a clear link between engaged employees and low turnover.
Compensation is always a factor in ensuring employee engagement, but it’s often overemphasized. Employee engagement will suffer—even with good pay—if your organization’s culture doesn’t measure up.
A Foundation of Trust and Respect
Enhancing employee engagement begins with your business culture and whether it fosters an environment where team members feel trusted, respected, valued, and encouraged to invest fully in their work. At Well Build Construction Consulting, we help our clients see that building such a culture requires planning and deliberate action.
Think of it this way: If you were constructing a building, would you go out to your yard, look around and ask yourself, “What can I build with the stuff I have here?” Of course not. Similarly, leadership can’t just publish a list of platitudes in the company handbook and expect a positive work culture to emerge spontaneously. Leaders must identify and incorporate the company’s core values into every aspect of the business.
When your business embodies your values, your culture will drive project success and cultivate a sense of purpose, achievement, and growth among your employees—core building blocks of engagement.
Three Strategies for Boosting Engagement
Many things that go wrong in construction are beyond your direct control as a contractor. However, you can shape whether your employees feel deeply connected to their work.
Here are three strategies for nurturing the kind of culture that prompts employees to actively engage in your company’s success:
1. Recognition and Appreciation
Recognition of your people’s achievements goes a long way in making them feel valued. When looking to improve employee engagement, focus less on the big project the company won or the top profit quarter you had and more on the admirable actions of the people who contribute to those outcomes—reframing the act of doing the right things every day as wins.
This approach not only helps people in more under-the-radar roles feel appreciated, it also helps keep those who know they’re important focused on the greater good. For example, an experienced skilled tradesperson is highly paid. They know they have specialized skills and can sometimes develop egos the size of their incomes.
A good project manager can head an ego problem off by going to that veteran, praising his work, telling him how fortunate everybody is to have him on the job and then asking a couple of small favors: Might he be willing to help out the younger guys if they have questions? And maybe try to create an environment where people can laugh and have a little fun while still doing the job right? That tradesman will feel valued and encouraged to continue doing good work and to support a positive work culture.
When you celebrate hard work more often and recognize more people in the organization, you increase your workers’ sense of purpose. You want your employees to be proud of themselves and where they work. This elevated goal raises the standard from simply meeting your people’s needs to inspiring them to think and say great things about their jobs and your organization.
2. Opportunities for Growth and Development
Providing employees opportunities to learn, grow, and advance in their careers is crucial for maintaining engagement. It also ensures you have a pipeline of up-and-coming talent and prevents your most talented people from leaving.
One effective way to create a robust talent pipeline—while giving employees opportunities to grow—is to develop a formal mentoring program. Your organization will reflect the behaviors of your most influential employees. So, when building your mentoring team, select mentors because they are the kind of people you’d like to replicate. This way, you position your best employees to be highly influential.
A strong mentor will not only be a good representation of strong performance in their role, but also demonstrate the cultural characteristics you wish to perpetuate. Someone who performs their role excellently but with a negative attitude would not be an ideal mentor. The perfect mentor will see it as an honor to play a role in the development of other people.
3. Addressing Disengagement Proactively
Team members rely on their leaders to inspire and protect them from dynamics that hinder collaboration or productivity.
Sometimes toxic dynamics emerge due to circumstances beyond your control—a plumber drills holes in the wrong spot in the concrete and then reacts poorly when the concrete sub angrily points it out to the GC’s superintendent. The team on the receiving end of that anger may, naturally, feel some anger of their own.
Those charged emotions, left to fester, can create an unhealthy, us-versus-them attitude on the job site. Many will respond to this negativity by disengaging. A good team leader will intervene before this occurs and reframe the situation. They might encourage the team to put themselves in the concrete sub’s shoes, note that the issue has been resolved, and encourage the team to think of themselves as playing a vital role in a more significant challenge: the united field teams versus the project schedule.
Other times, managers’ hesitance to reprimand—or fire—employees who are undermining morale results in a sour work environment. The construction industry has long struggled with labor shortages, and disengaged individuals may be perfectly capable of performing their roles, but their bad attitudes are catching.
Being proactive in identifying and addressing signs of disengagement early on can prevent minor issues from escalating into significant problems.
Conclusion
Building employee engagement is not a one-size-fits-all endeavor. It requires a nuanced understanding of your team, strong leadership, and a commitment to creating a work environment that values and promotes individual and collective success. In a field as complex and demanding as construction, the true foundation of any successful project lies not in the materials we use but in the people who bring our blueprints to life. Let us commit to engaging our teams in ways that elevate our projects and the individuals who make them possible.
This article has been previously featured in Contractor Magazine.
The Spark Notes:
Project success hinges on active participation from both office and field employees. When everyone is engaged, it drives project achievements and fosters a sense of purpose and growth within the workforce.
Implementing best practices significantly enhances safety. Companies that adhere to these practices can be nearly six times safer than the industry average.
A strong company culture aligned with core values contributes to employee engagement and overall project success. When employees feel connected to a purpose, they perform better.
Transparent communication, collaboration, and shared goals are essential for retaining employees and achieving project milestones.
