For more than 25 years, Mark Perna has been empowering educators and employers to unlock the tremendous promise of the younger generations. He regularly speaks to audiences of CEOs about it, and he wrote about it in his best-selling book "Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations".

Inside construction companies there can be a clash between "old school" cultures and the young people joining them. This clash can lead to companies failing to retain youth and missing out on the massive potential they can bring.

Mark joins The Morning Huddle to discuss how construction companies can strike the right balance of retaining the positives of their culture while engaging the power of the latest generation entering the workforce.